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Felipe Osorio- "I see
a steady and conservative growth over the next few
years. Today, our focus is to try and build offerings
for farmers, which goes beyond providing them with
our products."
Agricultural sector, providing livelihood to around
110 million of the country's workforce, has shown
a consistent growth of 1.5 - 2 % during the last decade.
Although the sector continues to influence the overall
economic growth, its share in India's GDP has fallen
from 59% to around 23%. With the rising development
of non-agricultural sectors it is expected that by
2020, agriculture's share will fall below 15%. India
can positively aspire to achieve a sustained 7% plus
growth, provided agriculture also grows by at least
4%. This sector is now under sharp focus and has received
much needed attention by the Honourable Prime Minister
of India, who has emphasised the need to revitalise
this sector. The government has now embarked to double
the food production by 2012 and has recognised the
need of innovative technologies to achieve this goal.
Monsanto India Limited (MIL) is a technology -based
integrated agriculture solutions company. For more
than five decades, Indian farmers have considered
us to be their trusted partner with quality products.
The most important task for us is to enhance the
efficiency of this sector by enlarging the use and
scope of quality products. Our technology creates
value for Indian farmers and brings positive results
for the Company. In short, our mission is to make
sure that our farmers are successful. This can be
achieved through three steps:
1. To educate farmers that high quality seed and
herbicides gives higher yield
2. To support farmers in making optimum use of
technology, and
3. To help farmers move up the value chain through
innovation.
Our key efforts during the year were
to meet these challenges and accomplish our mission.
We invested in technology and innovation to produce
high value-added products to demonstrate to farmers
how quality seeds and herbicides give better results.
We also structured our organisation to bring about
an improved focus in our operations. Since all advanced
agricultural economies are knowledge-based, we gave
our business a renewed focus and shared our knowledge
about technology, farming practices and market intelligence
with our farmer customers, helping them towards a
brighter future.
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